etisalat and France Telecom will collaborate in a number of diversified areas including in Home services, contents, international network, besides making joint investments in the sector.
An MoU which was signed in Paris, yesterday between Mohammad Omran, chairman of etisalat and Didier Lombard, chairman and CEO of France Telecom, is being dubbed as ‘landmark' as it will open flood gates of sector-specific business opportunities, collaborations, launch of products and making forays into the entertainment business.
The collaboration is part of etisalat‘s ambitious to launch Fibre to the Home (FTTH) facility, provided through optic fibre cable across the country. The FTTH will provide telephone, e-vision and internet through one connection.
In the area of Home networking solutions and multiple-play services, the concept of "Orange Livebox” (home gateway) and "Orange TV” (IPTV offer via set-up-box) rolled out by France Telecom to over 6.8 million customers in Europe will be of interest for etisalat as it pursues its FTTH (Fibre To The Home) deployment in the UAE.
France Telecom, Sagem and Thomson jointly launched SoftAtHome to define standards for triple - play offerings. etisalat is planning to use SoftAtHome solutions to launch multiple-play offers in their markets. Subject notably to the approval of the other shareholders of STAKE: SoftAtHome, it is the intention of both France Telecom and etisalat that etisalat will become a shareholder of SoftAtHome to get an ability to shape future home networking technology developments.
From a Content acquisition and distribution perspective, etisalat and France Telecom are currently evaluating the opportunity to acquire, aggregate and/or market specific contents to be distributed on their respective footprints.
GAMING: In particular, France Telecom and etisalat will work together so that etisalat can distribute the multi-player online game Warhammer, which is to be released by fall 2008.
CO PRODUCTION: etisalat and Studio 37, France Telecom's subsidiary dedicated to investing in films, also intend to invest jointly in co-production of movies and audiovisual programmes.
etisalat and France Telecom have as well agreed to put in place preferred international roaming within each operator's footprint with the objective to optimise international coverage for their customers, optimise voice and data roaming traffic, improve quality of service and enable innovative services.
With significant capacity available in existing submarine and terrestrial cables, etisalat and France Telecom will also pursue possible joint investments in building capacity to serve areas of strategic interest to both parties such as Western Africa where they both operate including having a better link between Middle East and Europe across the Mediterranean sea.
The terms and conditions of the partnership will of course comply with competition rules with specific attention to markets where both groups operate. According to Mohammed Hassan Omran, chairman, etisalat both Europe and the Middle East are a nerve centre for technology innovation in the telecom space and characterised by a very demanding customer base. "This agreement with France Telecom will leverage the technological expertise and deep customer insight of both companies to offer the latest services to customers in a converged IP environment across the markets we operate in,” he said.
Didier Lombard, Chairman and CEO, France Telecom said etisalat and France Telecom were becoming partners in a number of fields of strategic importance. Both companies believe in the convergence of telecommunications services and access to Content as a key enabler for business in mature and emerging markets. This relationship will help us to build on the success that we have had developing Orange into a leader across communications and content. He said that etisalat intends to become a shareholder in SoftAtHome, and both the companies will jointly invest with Studio 37 to produce content. – Khaleej Times
|
